We always spoke about art. Photography becomes an immediate passion. Years ago, original inspirations and defining moments came from solarizing large Photo prints in Darkrooms. Years later - on print media, my company had published 6 annual New York publications based on different industries for over a decade. The craft of how images should look and could be digitally reinterpreted today is mandatory. Why? - Because you can.
Great Photography is needed to create a complex interplay between a Brand and the end users. It can be a reality or illusion. In a world of many brands and audiences, the world evolves and has many different production needs. The camera combined with a trained eye is a device to help define the concept.
Photography is not a commodity. It’s about finding an artist, a photographer, whose style and eye entertains and connects an art form with light and feeling.
It's about trusting a photographer to tell your story through his eyes and push all your expectations further.