We always spoke about art. Photography became an immediate passion. My original inspirations and defining moment came from solarizing large Photo prints in a High School Darkroom. Later - on the business side of print media, my company had published 6 annual New York publications based mostly on the food and entertainment industries for 10 years. It was here I developed the craft of how images should look and could be digitally reinterpreted. Nowadays Digital Enhancement of Photography is mandatory. Why? - Because you can.
Great Photography is needed to create a complex interplay between a Brand and the end users. It can be a reality or illusion. In a world of many brands and audiences, the world evolves and has many different production needs. The camera combined with a trained eye is a device to help define the concept.
Photography is not a commodity. It should not be about finding the cheapest. It’s not just searching for a finger to press a shutter on a camera.
It’s about finding an artist, a photographer, whose style and eye entertains and connects an art form with light and feeling.
It's about trusting a photographer to tell your story through his eyes and push all your expectations further.